Tuly’s Tacos is an authentic Mexican Taqueria, opening in Downtown Tulsa in the summer of 2024. Their vision extends beyond serving delicious fast-casual dishes. They aim to immerse you in the vibrant culture and history of Mexico. Imagine the aroma of sizzling carne asada, the lively chatter of friends sharing a table, and the burst of flavor with every bite. They’re not just serving food, they’re creating a taste of authentic Mexico.

Inspired by Mexican art, colors, textures, and traditional values. Every element was designed with a purpose in mind, from cantaritos to the bold colors that represent the colors found in the neighborhoods of Tequila, Jalisco.

The goal was to maintain authenticity and showcase a concept that can be easily misunderstood. We created a simplified branding with elements that can attract any taco lover.